How to harness online recruitment opportunities

The job market has changed significantly over the last two years, from a time when employers had the pick of the bunch when it came to hiring top talent, to a post-pandemic recruitment landscape where candidates are able to command higher salaries and benefits due to the labour shortage in many industries.

This candidate-driven market is forcing employers to reassess their recruitment methods. While attracting the right candidates is the initial key, new hiring processes should centre on enticing potential employees with the best possible representation of your business.

So what should your strategy be when making tweaks to your recruitment process? Most jobseekers use job boards and other online sites to find a job in today’s world, which means that online recruitment opportunities should be sought out where possible to ensure the best results.

If your business is not currently recruiting online and this is hindering you from finding new recruits, your starting point may be to bring your hiring operation into the 21st century and establish your presence in the online job sphere. Signing up to job sites as an employer is a fairly speedy process, and will incur only a minimal fee. However, if you’re already active online and wish to refine your process, there are many things you can try in order to optimise your approach to recruitment in the digital age.

Charlotte Bate, a Director of MAD-HR, was invited by social media and online marketing experts SocialB to speak on this subject as part of a webinar, alongside Luke Plane, Senior Recruitment Specialist at R13 Recruitment; Amy Hobson, Digital Marketing Trainer at SocialB; and host Lynsey Sweales, CEO of SocialB.

The participants gave their opinions on the many facets of online recruitment and the challenges faced by employers, while answering questions including:

• How can companies ensure that they are being found by the right candidates, while standing out amongst their competitors?
• How can you encourage current employees to share their voice?
• What are the key things to do to improve your ratings on Glassdoor?
• What role can email marketing play in the recruitment process?

If you are hoping to harness online recruitment opportunities to improve your chances of hiring the best talent, watch the webinar below to gain valuable insight and actionable tips from these knowledgeable contributors.