

Michelle Stott
Commercial Director
Michelle is a highly accomplished Commercial Director with over 20 years’ experience driving revenue growth, brand positioning, and strategic marketing initiatives across SMEs, national, and international organisations. She brings a powerful combination of commercial acumen, creative thinking, and customer-centric strategy, enabling businesses to unlock new opportunities and achieve sustainable success.
Commercially driven and results-focused, Michelle has a proven track record of developing and executing strategies that strengthen market presence, accelerate growth, and build high-value client relationships. Her ability to align business objectives with innovative marketing and engagement approaches ensures measurable impact across a wide range of sectors.
Michelle’s collaborative and inquisitive mindset is central to her leadership style. She takes time to deeply understand client challenges and commercial goals, translating insight into clear, effective strategies that deliver tangible outcomes. Her influence extends beyond marketing, playing a key role in shaping brand direction, enhancing customer experience, and supporting long-term business development.
At MAD-HR, Michelle is instrumental in elevating the brand’s regional presence and commercial performance. Her expertise in client engagement, market positioning, and relationship management strengthens both new business acquisition and client retention, contributing directly to the organisation’s continued growth.
Known for her energy, authenticity, and strategic insight, Michelle builds strong, lasting partnerships with clients and stakeholders alike. Whether representing the business at industry events, leading strategic conversations, or building connections in more informal settings, she brings enthusiasm, credibility, and a genuine passion for people and business.
Working with Michelle
Working with Michelle means partnering with a commercially astute leader who is fully invested in success. She combines strategic thinking with a practical, hands-on approach, ensuring that every initiative is aligned to clear objectives and delivers meaningful results.
Three words that describe Michelle
Inquisitive. Strategic. Authentic.
Outside of work, Michelle enjoys spending time with family and friends, embracing the outdoors, and exploring her love of vintage and mid-century design. She can often be found browsing antique markets or finishing a countryside walk with a relaxed lunch at a local pub.