Here at MAD-HR we have a long history of spreading the good news that effective HR is about so much more than ‘hiring and firing’. Really great HR practice is a powerful tool for business growth. In addition to reaffirming the message here on our website, we also take any opportunity to evangelise about the power of HR in a wide array of business settings.

So we were thrilled when our founder, Carole Burman, was invited to appear as a guest on the popular Sales Cadence Podcast, hosted by Matt Sykes.

Matt Sykes is a renowned sales coach, trainer and author who talks regularly on the subject of growth, and not just through traditional sales.

During this fascinating episode, Carole and Matt explored the relationships between self-improvement and business growth.

“Great support”

“Where to start, they have been a great support to me and my team with various issues and advice, we would have struggled to get through this on our own.” Read the full review

MAD-HR Feefo Rating

Here’s a sneak peek of some of the key takeaways from the podcast episode:

1: Why being yourself ‘trumps all’ when it comes to selling and having a ‘black book’ of connections is a ‘must-have’ for every sales professional.

2: Why choosing your attitude is crucial if you want to remove self-doubt and stay on task to close more deals.

3: Why you must manage disruption out of your organisation and what to do when a team member isn’t behaving appropriately.

The vibrant conversation also dug into Carole’s transition from early commercial opportunities (in a pub!), through the corporate world, to the founding of MAD-HR.

As the episode continues, Carole explains that the role of MAD-HR goes far beyond compliance and fixing problems, and empowers organisations to meet their goals through the power of their people.

To listen to this podcast episode, click the links below: