As the pandemic resets major work trends, leaders need to rethink workforce and employee planning, management, performance and engagement strategies. These will all have an impact on the culture of the organisation.

It is commonly understood that a positive workplace culture improves teamwork, raises morale, increases productivity and efficiency, and enhances retention of the workforce. However, the strategies in place pre-pandemic may no longer be fit for purpose.

During this webinar we will be discussing what is culture, why has it never been more important than right now and what businesses should do to ensure that they have a positive culture that will contribute to business success.


Jodie Woodrow Pure Executive

Jodie Woodrow
Pure Executive

Jodie Woodrow is a Director at Pure, the East of England’s leading recruitment specialist. Celebrating 20 years in business this year, Pure’s mission is to connect talented people with the right opportunities and support the growth of organisations in the region. Having previously worked for Hays Plc, Jodie co-founded Pure’s Suffolk offices in Ipswich in 2005 and has been involved in their leadership development initiatives, Best Employers Eastern Region and has judged the ‘Employer of the Year’ award at the Suffolk Business Awards for the last five years. She now leads Pure Executive, Pure’s search and selection division dedicated to Board, senior leadership and Chair appointments and Chair’s Pure’s Employee Forum.

Tim Cornell Planned Ascent

Tim Cornell
Planned Ascent

Tim is a business coach whose career story includes chapters in marketing, media, data analytics and creative services. He has also been a tech entrepreneur, equity investor and a Board Director of several consulting businesses providing professional services to predominantly corporate clients in Europe, Asia and the Americas.

Today, Tim works primarily with the owners and leaders of established SMEs and his mission is to help them build scalable businesses that will deliver the outcomes they want.

Prior to founding Planned Ascent, Tim was joint head of the Culture practice at Shirlaws Group, responsible for thought leadership, product development and client delivery.

Charlotte Bate MAD-HR

Charlotte Bate

Charlotte Bate, a Fellow of the Chartered Institute of Personnel and Development, BA Hons Business and Personnel.

With over 20 year’s experience as an HR Professional, Trainer and Coach, Charlotte has supported Chief Executives, Board of Directors, Entrepreneurs, Business Professionals from global businesses to small family run businesses across a variety of industries by drawing on her wealth of HR expertise and commercial acumen.

With offices in Suffolk, Norfolk and Essex, MAD-HR have grown the company into a Future 50 Class of 2019 and 2022, a finalist in the Suffolk Business Awards 2018, a finalist in the SME National Business Awards for High Growth Business of the Year and judges shortlist for Norfolk Business Award and most recently in 2021, receiving the Feefo Gold Trusted Service Award.