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About Us

Why MAD-HR is good news for your business

Your business can only succeed in today’s competitive marketplace by recruiting and retaining talented individuals, who offer a service to your customers which is second to none.

We can help build your reputation as a good employer who recognises effort and achievements and invests in training, so your business grows and prospers with quality, motivated people.

Running a successful business today is challenging to say the least. To operate efficiently and profitably, managers need to be skilled in the recruitment, induction, leadership and development of their teams. Sometimes you need some assistance, whether that’s for now, for later or the long term. At MAD-HR we understand that such assistance needs to empower managers to lead confidently and nurture their ability, whilst being supported by simple, effective management tools. Plus, we’re really fun to work with.

Book a free telephone consultation here to see for yourself

What it is like to work with us

MAD-HR stands for ‘Make a Difference’ HR. Our philosophy is focused on making life easier for clients, helping businesses thrive, succeed and flourish, keeping you fully in step with UK employment law.

Working on an ad hoc or retained basis, our team of HR professionals bring real value by providing the training, advice and help you need.

We become part of your team and use our experience to identify the options that will get the best out of your people and most effectively drive your business goals.

Our ‘PARIS’ values outline our approach and underpin everything that we do:

PASSION – Passionate about what we do, how we do it and making a positive difference to our clients
ACCOUNTABILITY – We are all accountable, we take personal responsibility for our actions and results, keeping our promises and commitments no matter what
RESULTS – We love success, we work as a team to accomplish results and win with our “can do” positive attitude and our drive to get the job done
INTEGRITY – We are a values-led business. They are at the heart of everything that we do when looking after the best interests of our clients, our team and our community
SIMPLICITY – No jargon.  No fuss.  Just great commercial HR advice and support

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A free telephone consultation to talk you through your specific needs.

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Who’s behind MAD-HR?

Managing Director, Carole Burman FCIPD MIoD                                                

With over 25 years’ experience working in the world of HR, I have worked for blue-chip companies in FMCG retailing, manufacturing, warehousing and distribution and most recently, automotive retail. Carole Who What Why Page

Using my own authentic approach as HR Director, I helped transform Marshall Motor Group’s sales from an underlying £250m to just under £1bn in 5 years. Plus, it went from being a regional company to a top 10 UK retail group and was voted as a “Great Place to Work” by its staff.

Although a cliché, HR and people really are passions of mine, which is why I decided I wanted to do things a bit differently and bring high-quality HR services to all businesses, regardless of their size, but at an affordable price.

What’s it like to work with Carole…..

Carole is most definitely the first person that you would pick to be on your team.  Carole is the epitome of value added and is an asset to whatever she is involved with.  Her wealth of experience and great commercial acumen coupled with her tact, diplomacy, and ability to empathise leads to insightful, considered advice and solutions that will get the right result, in the right way.

Carole’s patience appears to be infinite, she is unflappable and her strong values and ethics really are commensurate with everything that she does.  She is warm, funny, a delight to be around and an absolute pleasure to work with.

Director, Charlotte Bate FCIPD

Charlotte Who What Why Page

With over 15 years’ experience as an HR Professional, Trainer and Coach, I have worked with a variety of businesses across most industries from marketing to manufacturing, construction and charities, retail and hospitality. I have a proven track record of helping businesses to develop effective, motivated teams lead by capable and inspiring managers. To make these changes sustainable and enable the business to grow and progress, I help to put in place efficient HR processes and a clear people strategy.

My work focuses on helping clients’ businesses to thrive rather than survive. Being an employer is a serious undertaking, and my strengths include providing clear, concise and commercial advice and support to clients blended with a friendly and positive approach.

I believe that great HR is about making a positive difference to every individual, team and business by supporting them to achieve their goals through the provision of pragmatic, commercial HR support.

What’s it like to work with Charlotte…..

Charlotte’s values based ethos and principles harken back to a nostalgic era, when your word was your bond and a secret went to the grave! One of her many defining quality that sets her apart is loyalty to all those she serves and a work ethic that would leave many standing.

She is down to earth and clear in her communications at all levels with a pragmatic outlook.  She handles the most challenging HR responsibilities with professionalism, sensitivity and skill.

It is always a treat and a delight to work with her because she demonstrates great business acumen, interpersonal agility and integrity.  Finally, these characteristics are beautifully complimented by great warmth and a cracking sense of humour.

Our team

We hand pick the people who work for us because they must have the knowledge, the skills and the right approach to be able to work for us. We pride ourselves on the quality of those people and the service that they deliver.

HR Consultant, Naomi Read CIPD

My 15 years experience in HR has been hugely varied and included working with the hospitality, retail and engineering sectors. To date, my roles have developed my skills for managing  multi-site locations, including my work with retailers that employ staff across Europe and the US.

My commercial expertise focuses on helping businesses to define and achieve their objectives, creating strategies that are aligned to company aims and objectives. I work across the East Anglian region to ensure that our clients can benefit from quality HR support, whatever their size or sector.

Three words to describe what it’s like to work with Naomi

Professional, fun and focused.

HR Consultant, Tracey Munro CIPD

I am an experienced Senior HR professional with over 30 years experience, and founded my early career in financial services human resources. Following six years of running my own family business, I returned to HR consultancy for a leading city-based firm.

Based in the MAD-HR Essex office in Chelmsford, I work with a wide variety of clients, utilising my vast experience in SME’s, as well as regulated industries, such as health and social care, education, construction and financial services.

Three words to describe what it’s like to work with Tracey

Knowledgeable, committed and customer-centric.

Office Manager, Leigh Cunningham

For over 10 years I have gained experience as a secretary and PA to board level and worked in a variety of settings, including education, events and publishing – including a role as PA to the Advertising Director at Good Housekeeping Magazine.

Whilst I am Ipswich based, I provide support to our team and clients across the region to ensure that we are able to deliver the best possible service to all of our clients, whether they are a retained client or a business owner requiring assistance through our ad hoc service.

Marketing Manager, Michelle Emmerson-Grey MCIM

I am a CIM qualified marketer with 20 years experience in marketing across a variety of sectors, from commercial, to public sector, and most recently in arts marketing.

Based in Suffolk, I have known Carole and Charlotte through business networking for several years and I am delighted to be part of the team, engaging with the company’s clients and sharing MAD-HR’s continued growth and successes across digital channels and social media platforms.


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Brilliant service and advice from MAD-HR.   Thank you so much, you’ve made the process of taking on our first employee an absolute breeze! Highly recommended.